about pregnancy, birth and beyond
WE specialize in digital content about pregnancy, birth and beyond.
At Pregnancy & Birth Stories, we write for birth centers, midwives, doulas, lactation consultants and other birth workers. Led by founder and owner April Leiffer Henry, the Pregnancy & Birth Stories team focuses on health topics that affect expectant parents and their babies. We help our clients increase website traffic and convert readers into patients. We’re passionate about racial justice, LGBTQIA+ affirmation and inclusive language.
We create evidence-based posts that position you as the expert on pregnancy and birth, while earning readers’ trust and encouraging folks to seek healthcare from you.
We work with you and your clients to write or edit birth stories that reinforce the truth that pregnancy and birth are normal physiological events.
We develop high-quality website content based on thorough research and expert interviews with you and your team.
We partner with you to develop engaging social media posts that will build your following and your business.
We were looking for a way to streamline how we handled public facing things like blogs and social media. We tried to outsource these things in the past, and it was not met with a lot of success. It’s really tough to have your voice, vision, and personality of the brand captured by someone who’s not the founder of the original company. What I’ve really liked and appreciated about April and how she has supported us in scaling up our marketing is that her voice and our voice as founders are similar. She’s really been able to capture the voice of our brand in a way that’s connected to how we would do it ourselves. That’s resulted in having an increase in engagement. We’re able to be confident that content is being delivered to our community in a regular way, and it’s more consistent than when it was just part of the many things we had to manage as business owners. We’ve also been able to collaborate and brainstorm with April new ways to reach our community and expanded how we use her copywriting to fit where we are at any given time.
After just one blog from April, my website traffic skyrocketed. I had hundreds of unique pageviews, and the amount of time users were on my site increased by over two minutes. On a personal level, April was able to take my cluster of ideas and fine tune my message to reach the most people possible. She created an educational yet personal experience for my users, and I could not have done it without her.